Our ultimate goal is to provide vision for all, and as we’ve scaled, our distribution strategy has evolved to ensure our impact continues to grow.

Social innovation has been at the core of our business since we launched in 2010. Anything else on this topic that you’d like to add? As a business, we have a responsibility to lead with purpose and do good in the world–it’s why we built the Buy a Pair, Give a Pair program into our business model from the very beginning.

Our team also feels a strong sense of purpose and is highly engaged knowing that their work each day helps provide vision. There’s been a shift in the consumer paradigm, where customers are gravitating toward supporting companies that are driving meaningful change. Purpose-driven impact continues to be a big priority for both our employees and customers, especially over the past year. How important do you think your BOGO concept is to your consumers? While we continue to support the distribution of glasses where we can without compromising the health of our partners and the community, as of April 1, 2020, for a portion of Warby Parker glasses purchased, personal protective equipment and preventative health supplies will be distributed to healthcare workers and communities in need. Due to COVID-19, some of our glasses distribution has been temporarily suspended. To date, over eight million pairs of glasses have been distributed through our Buy a Pair, Give a Pair program. Our strategy and tactics may evolve, but our mission to provide vision to all won’t change. We are committed to ensuring everyone has access to glasses they need to learn, to work, and to realize their full potential. Warby Parker near Rockefeller Center Getty Images With the background of TOMS’ move, are you planning to stick with the BOGO model? What do you see as the ongoing social and business benefits to that approach?

Warby parker box in usps dropbox